Public Relations - PR for short - means SO many different things to SO many people. The easiest way to describe it?
Relations ๐ฌ๐๐ฉ๐ your publics. Let's dig a little deeper into what that actually means.
What is โa public?โ
Simply put, it's a group of people. Generally you'll think along the lines of the general public, but a public can also refer to other groups like:
Employees
Donors
Board Members
Potential Customers
Existing Customers
How can you target publics?
When we think about targeting these publics, is important to think how we'll ๐ง๐๐ก๐๐ฉ๐ to them. We need to do this in order to meet company goals like:
Increasing Awareness
Soliciting Funds
Providing critical information to the appropriate people
We have to think questions like: โHow would this public want to hear from me," "Does this public care about what I have to say," or "How can I get across important information quickly to the right people?" These are just the starting points - there are SO many questions we have to ask ourselves!
How is PR useful?
PR is useful in so many ways, but here are just a few examples:
Informing employees about new company policies
Telling the media and consumers about new products or services
Keeping donors up to date on what your organization is doing with their money
Keep an eye out for our next blog - weโll break down these examples to showcase some specific tactics you can implement in your organization.