Resume: The Evolution of Éclat Media Group

Caitlin Rice, Founder and CEO of Éclat Media Group

Éclat media group is a boutique PR and media agency in Melbourne, Florida serving the needs of businesses both locally and nationally.

(Formerly Caitlin Rice PR)

Achieved 800% increase in Facebook followers in 1.5 years by creating and curating relevant, engaging content
Conceived, implemented, and executed a new employee of the month program to engage internal and external audiences at a national company, resulting in Facebook posts with the highest organic reach regularly
Wrote clear, accurate, and quality deliverables that perform a variety of functions, this includes press releases, whitepapers, and manuals, among others
Conduct interviews and extract information, synthesizing responses appropriately to write engaging content for blogs and social media
Wrote and reviewed curriculum for a nationally accepted certification program
Actualized meaningful partnerships that allow clients to increase the reach of their business
Created and maintained relationships with customers and potential clients to maintain a favorable image and increase revenue
Forged relationships with media to drive increased coverage of client activity and accomplishments
Provided social media expertise for both corporate and startup companies in industries including: Healthcare IT; Energy, Power, and Control; Manufacturing, Finance, and Branding
Developed consistent company wide naming conventions for international client, and developed internal campaign to implement new brand standards
Cultivated opportunities to increase exposure of multiple clients at national trade shows like CES

Organize weekly, quarterly, and cycle reports to keep the most effective and accurate agency production schedule
Inventory and logistics/expense reports for work group to include supplies and print orders, increasing effectiveness of team by keeping a full stock of needed materials
Created work lists and schedules for employees to create a flowing work environment and to minimize wasted man hours and re-work in an environment that demands multitasking
Responsible for managing multiple Social Media Marketing campaigns and posting relevant content on behalf of clients
Secure earned media coverage for clients in local press
Served as the brand ambassador for the company, attending Chamber events and ribbon cutting for networking and relationship building
Worked alongside SEO campaign manager to produce SEO content for clients.
Update and maintain various client CRM websites on WordPress
Primary event planner that raised over $150,000 for the We Care Mardi Gras fundraiser

Belair Cantina - Lead server, trainer, catering assistant, community relations intern (4 years)
Wildcard Gymnastics - Recreational coach (6 years)
Wauwatosa Recreation Department - Recreational gymnastics coach (4 Years)